Puma has chosen A$AP Rocky as the Creative Director for its Formula 1 collaboration
A$AP Rocky has been appointed as the Creative Director for the fashion-forward partnership between PUMA and Formula 1.
As Creative Director, he will be responsible for designing collections to be sold on race days, starting with the debut at the Las Vegas Grand Prix in November. The initial imagery showcases Rocky wearing a black track jacket with orange accents, featuring PUMA and Formula 1 logos. The collection also includes coordinating bottoms, handprint-inspired gloves, and multi-colored PUMA "Inhale" sneakers.
Additionally, there are cropped hoodies with integrated face shields, contrast-stitched denim, graffiti-printed tees, and pearl-embellished balaclavas.